Lavazza — Italy's Most Iconic Coffee Brand Since 1895

Founded in Turin in 1895 by Luigi Lavazza, Lavazza has spent over 125 years perfecting the art of Italian espresso blending. Today it is Italy's #1 coffee brand and one of the most recognized coffee names in the world — a symbol of Italian quality, craftsmanship, and passion for the perfect cup. Our Lavazza collection brings you the authentic Italian lineup, imported directly from Italy.

Our Lavazza Collection Includes

  • Qualità Oro — the iconic golden blend, smooth and aromatic
  • Qualità Rossa — bold, full-bodied, the everyday Italian espresso
  • Crema e Gusto — rich and intense, perfect for moka pot
  • Gran Aroma — light roast with delicate floral notes
  • Available in ground and whole bean formats

How Italians Brew Lavazza

In Italy, Lavazza is brewed in a moka pot on the stovetop every morning — a ritual as essential as the sunrise. Use cold filtered water, medium-fine grind, and medium heat for the perfect caffè. For espresso machines, grind fine and tamp firmly at 9 bars.

Explore More Italian Coffee

Also browse our Italian Ground Coffee and Whole Bean Coffee collections for Kimbo, Caffè Borbone, and more.